Figjam: https://www.figma.com/board/j58YL5MbUbSbWHtJzQeT4V/The-Rise-App%E2%80%99s-91M-Views?node-id=0-1&p=f&t=UkYIGe3QBlr3umt4-0
1/ Playbook
Start the official Instagram page
If possible, create 2 alternative pages to speed up iteration.
Develop 3-5 content formats
Test different types of posts to find what resonates.
Post once daily
Double down on what works
Follow influencers or pages that your audience follows.
Look at the videos your feed recommends.
Categorize viral posts into repeatable formats.i
3/ Keep Iterating When You Hit a Marginal Return
When you find a viral format, don’t stop—keep posting variations.
For example: POV → Meme → Screenshot Hack → Meme (repeat until performance dips).
Don’t waste time on content that doesn’t showcase the app directly.
Copy, evolve, and prioritize effectiveness over originality.
POV Videos: Show how the app solves a problem in under 30 seconds.
Memes: Adapt trending memes to your niche.
Screenshots + Captions: Turn app features into viral posts.
Testimonials & Ratings: Use real user reviews to tell stories.
*your app isn’t special—your marketing execution is. Consistency and adaptation will make virality a manufactured, repeatable outcome.
Founder’s YouTube video: https://youtu.be/9QRBEeSuVAE?si=c6ck-sfWk3xTupgZ
