This best-selling author launched an app 3 days ago.
Now it’s the #1 app on the App Store.
He was busy with his full workload while this growth happened, look how excited he is.
Here is their growth playbook:
The Focus Friend app, by Hank Green installs a bean on your phone that wants to spend more time knitting.
When you focus for a certain amount of time, the bean makes socks or scarves.
@hankgreen1 Your Deserve a Focus Friend
In just 1–3 days, they got 17M+ views:
95% of all views came from the founder's TikTok and Instagram.
This video alone got 9.7M views:
This is the highest-viewed video not from the founder’s profile:
689K views:
@hannahsendlessbookshelf YALL THIS COULD REALLY FIX MY READING SLUMP!!! I’m so excited!!! Thank you @Hank Green for saving this bookish gal from herself!! 😭💞 #Book... See more
I collected all their videos in one FigJam.
Check it out here: https://www.figma.com/board/C7SPMrnS2CKreGeFTtvOdY/Focus-Friend-App--by-Hank-Green?node-id=0-1&p=f&t=HQez91s4KP7JDdVT-0
