This growth hack got Glam AI over 50M+ views without making new content.
It can make your old viral videos go viral again and increase your views-to-install conversion rate.
All you gotta do is add "anchors" to your viral videos. That's it.
Tiktok’s “anchor” feature lets you add your app link to a video, so watchers can download it without leaving the app. It’s made for paid influencer collabs, but we flipped the script and used it for a simple growth hack.
Initially, we added anchors to new videos to increase the views-to-install conversion rate. Then we thought, why not add them to old videos too? cauze those old videos were still getting views. At the time, Glam AI had videos with over 10M views and plenty with more than 1M.
surprise:
Videos with 10M+ views jumped to 40M+ in days just by adding anchors.
Why does this work?
The key is their viral videos kept getting views, and after the update, viewers engaged more and spent more time watching. This happens because they click to download the app and wait for it to install, with the video playing in the background—an easy win.
The tiktok algorithm sees these old viral videos getting more engagement, thinks they’re still relevant, and starts pushing them to more viewers.
Even Glam AI’s competitor, Glam Up app, copied this and got the same crazy results.
I can’t imagine how many apps relying on viral TikTok videos could benefit from this. It’s just incredible.
If you’re posting on tiktok or working with influencers, use this anchor strategy. It’s a cheat code.
This is a must.
